Friday, July 27, 2012

Time Steve Jobs: The Genius Who Changed Our World [Hardcover]

Time Steve Jobs: The Genius Who Changed Our World [Hardcover]

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Product Details

  • Hardcover: 96 pages
  • Publisher: Time (November 15, 2011)
  • Language: English
  • ISBN-10: 1618930028
  • ISBN-13: 978-1618930026
  • Product Dimensions: 8 x 0.6 x 10.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
Time Steve Jobs: The Genius Who Changed Our World [Hardcover]

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Customer Reviews

Don't bother with this despicable piece of crap. It is not worth your TIME or money. It's just another example of people trying to make money off of the death of Steve Jobs. There is nothing new here, either in the photos or the text.
But what is totally UNFORGIVABLE, in my opinion, was the careless way it was produced. TIME took my all-time favorite photo of a young Steve Jobs and enlarged it to cover a 2-page spread. But TIME didn't even bother to account for the binding of the pages at the spine where the two pages meet, and a substantial portion of Steve's face is completely missing! Book binding is not rocket science, but this mess didn't even bother with typical STANDARD PUBLISHING PROCEDURES, WHICH SHOULD ALWAYS INCLUDE PROOFING ; ACCOUNT FOR THE GUTTER AREA ON SPREADS
How utterly disrespectful to Steve Jobs to cut off his face like that. I hope TIME doesn't make a dime off of this shoddy, ill-conceived, greed-motivated, poorly produced mess!
Shame on TIME Magazine.
Debra Lee,
Rocklin, CA

Words that could be used to describe Jobs include perfectionist, self-confident genius, innovator, great - but not nice, controlling, artistic, and seeking simplicity. He's appeared on 8 covers of Time magazine, yet it's still difficult to summarize what he brought us. The original Apple computer was designed and built by co-founder Wozniak, who also provided the software. Pixar was entirely the work of software and animation geniuses already there before Jobs acquired it. There were cell phones, music players, and tablets on the market before Apple entered those markets. As for Apple retail stores revolutionizing the industry, I doubt it; the 'secret sauce' in those stores is the large number of enthusiastic Apple fans.
Time makes another attempt to explain Jobs in this memorial issue. Readers learn he was a difficult child (not hard to imagine) and fortunate to have supportive adoptive parents, that he learned very little in college - even in the months that he attended Reed College informally, that he was sometimes inconsistent - denying paternity of daughter Lisa, despite resenting being 'abandoned' by his birth father, that he made the bulk of his fortune from the sale of Pixar to Disney for $7.4 billion in 2006 (Disney had the opportunity to buy it for $10 million, but Katzenbach nixed the deal - maybe this was why Disney paid Katzenbach 'only' $250 million after being forced out of the company). He was also always learning from others - eg. original Apple investor Mike Markula and John Scully, even though they later became opponents, those on Apple's board (especially Jerry York, former CFO of Chrysler and IBM, and Larry Ellison, Oracle CEO), and others (eg. Andrew Grove, former Intel CEO). Jobs also had a knack for attracting and usually retaining 'A' players.
Another inconsistency - though famous for micromanaging, Jobs had the good sense to leave the people at Pixar alone. 'Toy Story' took four years to make, including some traumatic time when the creative team started over after everyone realized Katzenbach's initial direction would have killed the movie. (So why did Katzenbach get that $250 million?) Actually, Pixar was a major Jobs 'mistake' - he had seen it as a computer hardware creator; reality is that its computer division was unsuccessful, sold off, and then failed.
Still another inconsistency, and most unfortunate - Jobs were very meticulous about diet and his health, yet delayed cancer surgery out of reluctance to have himself 'opened up.'
The 'real' value of Apple turned out to be the innovative products added after it established itself as a maker of attractive, 'cool' computers. Apple clearly lost the 'PC war' to Microsoft, IBM, and the IBM clones. Jobs also lost the early battle for the business market, making clear his disdain for that segment as well as CIOs in general. Recently, however, businesses have warmed to Apple products, and it to their interests - it even bosts that 92% of Fortune 500 companies are testing or deploying iPads and iPhones. Eg. Lowes has bought about 42,000 iPhones for employees on store floors - they no longer need to find a computer to check inventory, pull up how-to videos, and help customers estimate costs for projects. United, Continental, and Alaska Airlines have given iPads to over 12,000 pilots - printed aircraft flight manuals, navigation charts no longer have to carried on board and updated manually. Siemens plans on equipping its wind turbine technicians with 5,000 iPads, replacing bulkier laptops and allowing pictures to be taken and sent directly to experts elsewhere. Standard Chartered is moving 11,000 workers off BlackBerrys to iPhones. So, Apple has really become 'the computer for the rest of us.'


Time Steve Jobs: The Genius Who Changed Our World [Hardcover]



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